AP Logo
AP Logo
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- zoozoo0
you know as well as I do that the 42 vers. would have been a fine update.
- Amicus0
Sad to say that 1981 was the high watermark in their logo history.
- zoozoo0
i like 81 too but for the small thumbnails you gotta go 42
- utopian0
Their brand manual as well as example applications are actually pretty well done, considering their new logo is truely uninspiring.
- Amicus0
I don't get the 'watermark' lines. What are they meant to represent. The look ridiculous on a plain background, which is where they seem to be used most.
- d_rek0
Good copywriting?
"The aim of thIs visual identIty system is to make the AP masterbrand strategy come to lIfe in all vIsual touch points."
How many times have we seen the same canned message in brand guidelines somewhere?
Fuck me. This "identity" is crap.