AP Logo
AP Logo
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- Amicus0
I don't get the 'watermark' lines. What are they meant to represent. The look ridiculous on a plain background, which is where they seem to be used most.
- d_rek0
Good copywriting?
"The aim of thIs visual identIty system is to make the AP masterbrand strategy come to lIfe in all vIsual touch points."
How many times have we seen the same canned message in brand guidelines somewhere?
Fuck me. This "identity" is crap.
- nb0
- i_monk0
Just bad.