Do you use QR codes?
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- rson0
I use them for coupons, scavenger hunts, and analytics. They produced huge results on this print ad. It really depends on your target audience when using them. In this case it was for female teenagers. Ran in seventeen magazine.
http://tinyurl.com/7ygcmzo
- HAYZ1LLLA0
No
- cruddlebub0
unless they are on something i buy that's interesting, like headphones, cd's etc then i don't bother with them, my iphone picks them up well, and sometimes where they take you is interesting.
- animatedgif0
Just a way for print advertisers and designers to think that they "get" digital.
Spoiler:
They don't
- jadrian_uk0
they're such a bullshit
- ESKEMA0
I have one on my site that is a Vcard. I have all the info next to it but if someone wants to save my contact, 1 scan and it's done, no need to manually type all the fields. How is that bad?
It is the use people give to stuff that is bad, not the other way around.
QR codes shouldn't replace URL's or any important info, they're just a plus that you can use to facilitate the way you deliver a message.
- DrBombay0
Home Depot adopted it in their stores. It is really useful in this application. Can you fit all of the information for this product on a price tag? Use a QR code for the rest.
- pillhead0
Scanned a QR code on a business card once, it came up with all the person info and then put that on my contact on my iPhone, which I thought was pretty cool, saved me doing it manually.
- uan0
- jtb260
Here is my pet-peev with QR codes.
THey all take you to regular, desktop/laptop sized websites. WHY wouldn't you build a mobil landing page with the info you want to give. They are going scan and visit using a mobil device.
I think they can be really useful if they are used in smart, creative ways - not just as a means of driving traffic to a page. I'm using them on my wedding invites so people can instantly load a Google map of the location.
- DrBombay0
At work we run print ads for events and use a third-party service to sell tickets. We attached a bit.ly to it and got 10% of completed orders from the bit.ly link. These are marketed towards lawyers in our case, they all have smart phones.
So, depending on what your definition of success is, it made it much easier for 10% to purchase event tickets for an inch square real estate on the ad.
- webazoot0
I met someone once who does.
- Stian0
I sent one to a friend of mine using MMS.
- monoboy0
My thoughts...
http://blog.heehaw.co.uk/2011/11…
- detritus0
A client puts them on the corner of their flyers... or at least, did, 'til I pointed out that they were consistently printed too small and therefore of absolutely no use.
His demonstration to prove me wrong didn't last all that long, and was quickly dropped and swapped with another demonstration—who could say the least for 5 minutes whilst staring into the bottom of a pint glass.
- that's the main problem is they have to be huge to be usefulspot13
- ernexbcn0
I don't like them.
- utf80
- On girls that don't have buttocks?Horp
- Haha yeah I saw this. There is no way in hell you'd be able to scan these. Just gives everyone an excuse to ogle!antonyjwhite