United Postal branding
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- bjladams0
seems a little flimsy and quaint...
- monospaced0
nice student project
- Christian0
Already looks dated and those uniforms are idiotic, have some class. Pardon my rant, big props for the effort.
- aye, a valiant effort - but perhaps misplaced.bjladams
- it's pretty darn good as an identity exploration for a fictional client, thoughmonospaced
- its a good identity, just doesn't match the usps.bjladams
- "misplaced" is bang onhorton
- hektor9110
Indeed nice student work!
I think it needs to communicate a stronger image, safe, secure, reliable, fast!
- omg0
- Fax_Benson0
It's nicley done, but looks nothing like a postal service identity. Would suit a trendy coffee shop / boulangerie / recycled organic vegetarian sausage memorabilia store - called The Postal Service.
- retro is so 5 years agomonospaced
- now we're all 'post-retro' are we ?mikotondria3
- post-retro retro-postalFax_Benson
- lolmonospaced
- I was thinking coffee shop right off the bat. You can't take a large corporate client and re-brand them like that. They need to look like they're forward thinking not stuck in the past.Melanie
- ...They need to look like they're forward thinking not stuck in the past.Melanie
- sofakingbanned0
mmmmmm.. nah
- dMullins0
Fun project. Two thumbs up. Some thoughts below...
System: I think the piece demonstrates a good understanding of creating and applying a controlled branding system, down to the clothing and signage. Were this a real re-design for USPS, I believe the colors would be rejected outright. They would surely prefer to stick to the deep blue and hot red they've used since 1837 (more vibrant, less faded/retro). I would have liked to see the cards and letterhead used in a more practical way that would actually play out in the real world. Everyone would have the same card backs, and I don't think the space you allowed on the cards would work for longer addresses.
Concept: I don't understand the use of the retro/50's chic look, because it doesn't fit the brand timeline at all: http://www.usps.com/communicatio…
Design: The new bird design would not pass the first design amends round with the client, as it looks more like a cartoon duck than a bald eagle. The prices folder, packing tape, stamps and paper character designs are my favorites. I don't think the uniform would fly because it's too casual for a service/labor position. Also, those shoes would be horrible to walk in for an 8-hour day.
- ItalianStallion0
NO.
- monNom0
now delivering cupcakes.
- i lol'ddMullins
- haha. that's what I meant but didn't say.Fax_Benson
- hah. have one!akrok
- d_rek0
dMullins,
You're thinking about it way too strategically. What matters is that shit looks cool, yo. Style always beats substance. With a wiffle bat.
- akrok0
needs to rename it. how about "postal birdy"
- d_rek0
Heh this is obviously for the Hipster Post Office.
- cannonball19780
Delivering 90's denim?
- missus_dita0
I like it, american retro. 50s chic in a post/mail way :o)
- herzo0
Stylistically just as a graphic system it looks nice and and it is nicely applied.
But there ought to be some brand equity retained. There no need to reinvent and reimagined the wheel. For example, keep the actual mascot and colors. Part of brand design is knowing what to keep sometimes.
I don't know why everything today has to be so over styled.