Logo Crit
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- 25 Responses
- OSFA0
Unfortunately, I believe this is the new official logo...
http://www.youtube.com/bisgovuk#…
http://www.bnsc.gov.uk/News-and-…
(^ wtf is up with that drop shadow?)
- identity0
this is a student project?
- marychain0
it's a joke?
the mark is weak, the font doesn't fit, the alignment is weird, the kerning is wonky.
I say start over ........holy shit it does look like that doctor who logo also.
No sir...I don't like it.
- Hombre_Lobo0
The mark is cool.
The type looks like Gill sans, but im sure Gill sans is nicer than that.
The E looks wrong, don't like how the upper most horizontal line isnt the same length as the lower most horizontal line of the E.
- MCR0
Bland awful type with no personality, doesn't reflect or add tension to whats happening with the shattered square logo. The whole right alignment seems strange as well.
- dirtydesign0
that typeface is terrible.
use something with a little more style.
- bulletfactory0
I think you're going to run into problems with trapped whitespace
- pillhead0
Align the thing up, FFS
- doesnotexist0
work on your shapes
- hitsuji0
- wait... ive been beaten to it. epic fail. right, back to workhitsuji
- moronWeLoveNoise
- detritus0
The one bit I do kinda like is the deference to a traditional font, though I think they could have made its integration more modern and meatier somehow.
The form itself is dire, I think. Aside from the vexing closeness to an uncontained explosion, its form seems too fragile and dainty to have much impact on the side of a 100 foot tall rocket or in constrained freefall on some orbital platform.
This thing feels like it was never intended for use beyond the boardroom's stationery.
I'd much rathered they'd gone with a modern, pointy, interpretation of the RAF symbology...
...simple, graphic - truer to our glorious ex-Hegemon's milito-corporates roots.
- d_rek0
Not crazy about either. The type feels dated, with some weird kerning between A and C. The mark is has a lot of awkward, competitive negative space. Ultimately it feels like it's the product of a junior designer who did little or no exploration of form and type. Just my two cents.
- indian_pole0
i take it you work for these guys http://www.foliocreative.co.uk
- mydo0
- Fax_Benson0
Also reminds me slightly of the Dads Army intro. Maybe the arrowhead could be more representative of space/rockets somehow?
- pizzafire0
Doctor Who!?! Haha!
- Raniator0
- You'd need to align the left edge the flag with the S of SPACE and extend/modify the arrow to fit.Raniator
- Not sure how do-able that would be in view to keeping it square though...Raniator
- yesProjectile