Presentation to client
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- meffid
Am after any resources or PDF's etc. you have used or seen for presenting to clients.
My account manager is taking a meeting with my biggest client.
I want to:
• Show them ideas outside the work they've been currently giving me
• Reaffirm our relationship
• Get more and varied work from them (it's currently limited to small-ish things)
• Learn more from them about their brand positioning that I don't already knowLinks, reading, examples, PPT's (there, I said it) and past pitches would be so fucking appreciated right now.
Have done these before but want to align them to other versions. What's too long/boring? what's too vague? How can we show confidence in our ideas and pitch without being too pushy...
- monospaced0
Your best bet is to
- show them ideas outside the work they've been currently giving you
- reaffirm your relationship
- ask questions
- show them past pitches and PPTs (you said it)
- research their brand so you don't look like an idiot
- oooooooooohya0
Keep it simple.
- ntimm0
images, titles, less text, keep things slightly vague for them to assume your projects are bigger than they are.
- meffid0
Mono – I don't want to show them past pitches, they're irrelevant and I would class that as boring?
Def showing ideas outside the current work, do you think visual wireframes are enough or show polished designs?
I've got a video to go into it, 30 seconds max, fairly engaging.
Basically I want to get them on my books as a retainer client, I want to communicate that somehow.
I know their brand fairly well, and can show that, but I need to be sneaky and learn more at the same time about other angles and specific questions I have. I can't show I know everything and then ask questions, then I'll look like a toolbox, this is the bit I'm stuck with I think.
- Amicus0
Leon - underconsideration.com is releasing a new book called Flaunt all about creating and presenting portfolios. It is available now as a PDF download for $15US. I bought it last night so I haven't finished reading yet, but looks good.
- _salisae_0
don't be sneaky. be direct. and be very positive about their brand and your abilities to grow with them. it's okay if you don't know everything – just express that you want to get to know them better.
- meffid0
Nice find Dan.
- noneck0
The work you do needs to fit into their overall business strategy (hopefully they have one). I'd be nervous about basing your pitch around a single creative concept you might have. If the concept doesn't work with their future plans, you're in trouble.
Sell the benefits, not the features. If you're talking about an online strategy, talk about what a great online strategy will do for them, don't talk about Twitter and email newsletters.
Get them excited about the possibilities of that retainer relationship. Sell them on a three-year plan that involves them, and gets them thinking about where their brand can go.
That's how I'd do it anyways.
- noneck0
Oh, and whatever you do, be excited about what you present. Like can't-sit-still excited. If you're really, really pumped about what you're presenting chances are they will be too.
- meffid0
Thanks noneck. Very useful.