Presentation to client
Presentation to client
Out of context: Reply #8
- Started
- Last post
- 10 Responses
- noneck0
The work you do needs to fit into their overall business strategy (hopefully they have one). I'd be nervous about basing your pitch around a single creative concept you might have. If the concept doesn't work with their future plans, you're in trouble.
Sell the benefits, not the features. If you're talking about an online strategy, talk about what a great online strategy will do for them, don't talk about Twitter and email newsletters.
Get them excited about the possibilities of that retainer relationship. Sell them on a three-year plan that involves them, and gets them thinking about where their brand can go.
That's how I'd do it anyways.