Tainted Creative Process
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- dskz0
so do you think the client picked it because it was done at the last minute or because it really was well-thought out after all?
- vaxorcist0
the cynical side of me thinks the client wanted to see us do a dance, so he talked the salesperson into the 3rd version while we were almost done with the other two, and because HE was the one who caused the 3rd version to be added, of course he picked the one that HE thought he forced into existence...
The hopeful side of me hopes he realized how good it really was...
The Creative Director was really, really good at getting clients to be willing to do stuff that was actually creative, I had no idea how lucky we were till I went to annother agency and experienced the opposite....
- The CD used to say things like "70% of your work is getting somebody to actually pay for it"vaxorcist
- acrossthesea0
Sounds like one of the main issues is that someone didn't properly present the options. Did your account manager just send the client a PDF of the options? It makes sense why they'd gravitate towards colors right away and ignore the better options.
- Gucci0
This happens to me every day in my current studio.
It sucks. Sometimes it comes down to how it's presented, but sometimes it's about a client that doesn't appreciate (or doesn't know how to appreciate) the nuances of design.
Maybe you just have to be a better presenter of your work. And it goes without saying you and your co-workers should go over eachother's stuff and have a better understanding of the rationale and strengths and weaknesses of each presented piece before going into the client meetings. You should decide on a recommended "best direction" for the client before figuring shit out in a boardroom. That, or again, simply be a better preacher of the benefits of your creative over the other options.
The last thing I'll say is that you're lucky to get to present your own creative. Clients are totally off limits to designers where I'm at right now.
- How nice would it be to one day say "This is your new logo" and that's thatacrossthesea
- Meh. it'd be nicer to have good account people to work with, to be honest. I don't pretend to be right all the time.Gucci
- scarabin0
who controls what gets put into the presentation, and why did they allow color into an initial phase?
that's poor strategy
that's who you should have a beef with
- mattthejanitor0
I was recently called into a client meeting to provide rationale for a logo I had developed. The new traffic/ client service person proceeded to undermine me and tell the client what she didn’t like about the logo I was presenting. That went down well.
- Did the new traffic/client service person come from a sales-driven agency?vaxorcist
- Funny enough she had moved over from being a print designer - go figure.mattthejanitor
- airey0
hahahahaha. fucking go out and have a beer, jerk-off and get some sleep. you're perspective, or lack thereof, is shot to shit.
- AngryMob0
.. were you able to change your fucking diaper yet?