ArtDirectorsClub
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- Kiggen0
neue is right. I'm not a big fan of the logo but a logo is a part of the puzzle in branding. Try looking at the overall picture.
- akrokdesign0
it's okay :-)
- akrokdesign0
at least they didn't crowd-source the freaking thing.
- duhsign0
yeah, the font and kerning makes me want to vomit.
- Josev0
I feel like saying that this is part of a larger puzzle, which I do agree is true, is excusing that fact that it's just a so-so logo. Which is okay for some businesses/organizations, but for the ADC? It still looks weak even when shown with the extended brand language they developed. It looks completely lost on those ads on the previous page.
- janne760
i do agree to some extend that the (word)mark gets lost on the poster
the highlighting thing is a visual language that's used in too many known branding systems and other forms of visual implementation.
so if i'd see such poster just walking by i'd probably have no idea what it is about, neither would it attract me.
there's no element that really stands out there, except ofcourse, for the highlighted words, but will that be enough in a visually overloaded society? doesn't it need a slightly more discerning identifier?
i agree with neue's point on not interfering with the cause, promoting the work of others, yet, in doing so, it needs to somehow be a flagship, carry some sort of identifier...
on second thought i feel they went a little too far in simplifying this.
- janne760
aka the thing i have come to realise lately is that a lot of designers do not have the mental stretch in extending their imagination to people far outside of our branche, who just want to be seduced into something of their worth.
saying: i have become rather utilitarian if not downright practical in thinking about design lately, as opposed to what my fellow peers would believe to be in or out of style or firm beliefs.
if it works it works. if it fails, too bad.
- felizfeliz0
the font sucks . jsut lacks any personality. which is clearly not the case with art directors who are usually stuck up middle class twits that can't design for toffee.
- ukit0
One application that is not so great is their website.
They really took the "make the logo bigger" approach to the extreme.
- gramme0
I agree to a point, neue. The AIGA logo is very simple, but at least the letterforms are thoroughly original—as opposed to setting a name in Franklin Gothic Heavy within a rectangle, maybe tweaking a couple letters slightly, kerning it (albeit not very well), and calling it done.
- ukit0
- pay the fees or..... lol.akrokdesign
- (taken from the Under Consideration thread)ukit
- lolutopian
- neue75_bold0
as far as I'm concerned, the only thing a logo truly needs to communicate is who the sender of the information/content is.. the rest is superfluous... of course given the nature of this particular identity more care should have been taken, but why and how this fell into the lap of Trollback [whom I've never really thought much of] is beyond me...
at the end of the day, this identity, like most, will have little consequence on the organisations success or failure... what they continue to do/make/say will...
the things we're bickering about here are largely inconsequential towards what a brand should be about and/or judged upon..
- but by all means, continue to revel in your insignificant discourse over typefaces, leading, et al...neue75_bold
- +1. but the logo could have been a little more considered.forcetwelve
- mydo0
glad to have stirred some opinions. could have done with more hate really!
- I hate you..neue75_bold
- does that make you happy?neue75_bold
- turns me on a little.mydo
- kinky! hahakrokdesign