Web Design - Fold
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- airey0
"i am the fold"
- me
- Jugarelly0
"There is no bloody fold"
-Jevad
- Milan0
hahaha, whenever someone mentions the fold on websites, i seriously wanna slap them around
- zarkonite0
UKV. True, the UX requirements inform the design. But why would keeping the fold in mind invite a lowest common denominator mindset? Just because you know your target audience is going to be in a certain range doesn't mean you have to dilute your ideas... This kind of information should be handed to the art director/designer before they start pushing pixels around, no?
- UKV0
hahah. fold? on who's browser? its different on every machine, and it welcomes a lowest common denominator mindset that often leads to a series of well intended compromises. Every interactive effort is different, and will likely have a unique UX req set that should inform decisions about where and how ideas are conveyed, and not the other way around.
- zarkonite0
yeah I don't bring up the fold with clients unless it's to my advantage =) It mostly comes up when we talk about ad placement with clients for me.
- airey0
in fact the only people i've ever really had this discussion with are 'web experts' + 'usability experts' etc. clients and the general public broadly speaking don't actually think that hard about it and just scroll.
- airey0
my opinion is:
sell your main message above the fold and then carry on the message below. people are ok with scrollbars, they've been around a while now.cheers, me.
- zarkonite
http://www.boxesandarrows.com/vi…
I've been going back and forth with a co-worker about the merits of laying out content above and below the fold.
I believe it's important to keep it clean and not cram a web page but that the purpose of any page should be apparent above the 650px mark... where do you guys stand on this issue? how does it affect the way you design your pages?