eyeka design competition
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- felizfeliz
http://en.eyeka.com/ldpg/200000?…
"Filmmakers, Animators, Graphic designers
Register for free on Eyeka, and join Eyeka's rising community of Creators
Participate in Video and Design Contests launched by Brands to getpaid and broadcasted
Win Prizes! Be broadcasted and Recognized!"
from the clients point of view - get work for free/very low cost?...
anyone tried this service?
- PIITB0
OSFA already won it.
- MSTRPLN0
It's the same as doing work for a client, only you have to win your payment instead of automatically getting paid.
- felizfeliz0
i joined to see what it's about. there's a competition/brief to design some prints for philips headphones. looks ok.
and another philips motion graphics brief with the winner recieving $5000.worth a punt i guess. although it seems you hand over usage of the work to eyeka, who perhaps could use it for something else in the future for their own gain? not sure, need to re-read the t&c's...
- Amicus0
why spend so much time on work with such little chances of being paid?????
- Eyekanico0
hey guys, i'm the community manager at Eyeka, i'll be glad to answer questions and calm false ideas like "doesnotexist"'s ;-)
- Eyekanico0
First you only sign a release contract for exclusive rights if you win a prize. you don't have to accept it, but for 5 000€, i would ;).
The other design are not the property of Eyeka, or the client. You can take them away anytime you want. But the more contests entries or portfolio you have on eyeka will give a greater chance to be noticed...
- Eyekanico0
Eyeka is clearly contests, so lile amicus said, you spend time and you're not sure about winning. On a video contest you have between 20 to 100 videos, and you can double or triple that on a design contest.
This is about having challenges, comparing your work with others for the same brief, expanding your portfolio, creating and exchanging contacts ( Eyeka is a Community )... and eventually winning and becoming for example Armani's next campaign ( already done)...
- shitehawke0
So this is a site like crowdspring yeah? But instead of tiny companies with pittance to spend on design looking for identities this one has large corporations doing the same for video projects?
So the aim of this is to see an industry that is already being squeezed by clients to do more work for less pay to go further down the toilet so large corporations with decent sized budgets can spend more money on middle management?
- Eyekanico0
we're not an agency, we don't replace traditional ads.
We do participative marketing, that's what it's about. we don't steal budgets from big or small ad agencies, we work with them.
See it openmindedly: For example, you're a student, 200 of you have the same portfolio to show at the end of your studies, because "all" you did were the projects asked by your teachers.
But at the end of an internview, you're going to stand out because you show 10 other projects with big brand names that you won, or not... but that differenciates you from others. You also learn from it. you also exchange with other creators instead of being alone in your corner always beleiving that you're the best and no one understands you...- differenciates,belei...
you should have a dictionary in yr corner too.nilsnihil
- differenciates,belei...
- kelpie0
honestly. Give it up ffs - this is a cattle market for desperate designers and you and your like are killing this industry. You have no place on here, I genuinely wish you would die of swine flu.
Fuck off and take your website with you; you F**cunt
- Eyekanico0
Eyeka won't create the logo of a company. won't steal Sennheiser's graphists their jobs when they get the new headphones out. The company gets the product out, and then it might want to see how people would see their headphones, and they'll offer 45 people these customized headphones. tell me how that's skeezing anything?
- dyspl0
^mmmh not an argument for me.
Ii I had to recruit someone, I wouldn't care how big his client is. A good job as equal value weither it's for a small book shop or coca-cola.
IMO.
- thebottlerocket0
I hate the language these organisations use, they're so focused on positives like 'get noticed', 'expand your folio', 'compare work with others', 'make contacts'. What about things like 'you will work for free', 'it probably wont help you get a job', 'only 1 in 200 will win and 1 in 1000 the win will mean anything to their career'
Crowdspring does the same by making it like some sort of club 'were all in together' 'lets learn off each other', 'if one wins, we all win'.
Thats all well and good but it completely misses the point about design as an industry and not as a hobby. And design and its close association is manufacturing and its service relationship to clients.
Sure there might be the odd person who might make it to being selected as 'armanis new compaign' but is that rewardworth the time and effort of the other contestants? Is my work any less value because it wasn't selected a winner.
As a professional, I would say no. As a designer, I would say no also. As a creator and originnator of work, I would say 'No'. Within the confines of these sorts of competitions, its like design is viewed as some sort of beauty parade where the participation the act of doing is almost as valuable as the doing itself. (see rise of design community sites that pass judgement over work but produce none themselves). A winner is the one who flukes being close to the brief, or at other times, is the one who produces style led ideas free work. The client loses out here too, (but usually not the big ones as they already have a design firm on roster) because gueswork rarely produces work of any originality or thought.
There is this belief that notoriety, profile and 'big clients' means you do meaningful work. Quite, frankly, i seek person fulfillment and rate the value of my work by a different yardstick than that.
- well said sir. Pretty much the same points I was trying to make.shitehawke
- excellent post and points!
+1lvl_13 - you said it better than me ;-)thebottlerocket
- nah, and you've far less typos in yours too!shitehawke
- good points bottlerocket but I still think I was more succinct ;)kelpie
- Aye kelpie, fucking ahoy!shitehawke
- shitehawke0
I know you're trying to put a positive spin on it, but essentially its exactly the same prospect as crowdspring. A client will come to you with a budget, you put the 'competition' up on the site and any number of people can come along, spend hours/days/weeks on the project and post the results up on the site for the company to cherry pick which one they want from the plethora of options shown.
All this says is that the company can get whatever project they want for lower and lower cost, while drinign down the real value of design, that which is developed over time between client and designer to give the client a solution which is wel thought out, relevant and fit for purpose.
Im not even in the market for video work, but I find this notion repugnant.
- thebottlerocket0
While i find you language and position annoying, you are in no way a threat to the design industry. Killing of the lower end of the market rarely has an effect on the upper end.
If you knew anything about the relationship that works between a client and a designer then its virtually impossible to replicate insight and understanding over the internet.
Try having a conversation via email and see how far you get? Its almost impossible to gain an insight into a client without actually talking to them. I really hate email, and instant messenger for that reason.
I also suspect you're not a designer also, which is another one of my bugbears. The biggest issue I see in organisations today is the fact that the people calling the shots, the people higher up, have had no hands on experience in creating original work. Rollling their sleeves, getting their hands dirty, doing late nights and making someting that didnt exist before.
I am all for process, but process administered without the insight of actually 'doing' is a massive problem. This is a good article on how its working out at the BBC...and not well at all
http://www.writersguild.org.uk/p…
Your site seems to be just that, all process no delivery...and to be honest, its a pretty shit process to start with.
- again, pretty much spot on. Last line made me laugh though.shitehawke
- 23kon0
"See it openmindedly: For example, you're a student, 200 of you have the same portfolio to show at the end of your studies, because "all" you did were the projects asked by your teachers."
I'm sorry but any student worth their salt and with a passion for what they do should have done plenty extra curricular work on top of the projects they were set at college and will stand out head and shoulders above the rest anyway.
I'm with Kelpie, Shitehawke and Bottlerocket, these kind of competition sites are killing an industry which is already struggling.
- well, i don't think they're killing the indistry at all.thebottlerocket
- sorry i worded that wrong.23kon
- lvl_130
so what everyone on here is saying is: please leave and peddle your wares elsewhere. Thanks!
- kelpie0
bang on up there Bottlerocket. However, far fetched as it may seem to us in a pro context, I actually do think the rise of this is damaging in a wider sense - anything which encourages a view of design services as something which can be approached in this way (commoditised), regardless of which end of the market its happening in, is bad for the whole. This low end of the market is also where a lot of small shops, and sole traders are working in as well and I can see this altering and jading the relationship between buyers and sellers in a very harmful way.
A logo for £350 by a small trader who knows what he's doing and has a working relationship with you, or spend £50 on a 'competition'?
I imagine in some cases, and more and more as this becomes the norm, there won't even be realisation of what a bad deal this really is in a clients mind; it'll just 'seem' to make business sense.
If you take the little, pointless things out of the food chain, the whole ecology dies.
- and hellfire and brimstone will rain from the sky! and the dead will rise from the earth! dogs and cats, living together!"kelpie
- kelpie0
bang on up there Bottlerocket. However, far fetched as it may seem to us in a pro context, I actually do think the rise of this is damaging in a wider sense - anything which encourages a view of design services as something which can be approached in this way (commoditised), regardless of which end of the market its happening in, is bad for the whole. This low end of the market is also where a lot of small shops, and sole traders are working in as well and I can see this altering and jading the relationship between buyers and sellers in a very harmful way.
A logo for £350 by a small trader who knows what he's doing and has a working relationship with you, or spend £50 on a 'competition'?
I imagine in some cases, and more and more as this becomes the norm, there won't even be realisation of what a bad deal this really is in a clients mind; it'll just 'seem' to make business sense.
If you take the little, pointless things out of the food chain, the whole ecology dies.