Zappos
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- dMullins
http://adage.com/agencynews/artiā¦
Timelined already?
- kult0
Unfortunate, but this is a huge Zappos fan here.
- dMullins0
The whole dis-allowing comments on their blog was a bit lame.
- d_rek0
advertising.... *yawn*
- lvl_130
interesting article with a lot of good points.
- monkeyshine0
I want to sympathize, I do but after reading that I can't help feeling like Ignited looks like a whiney baby. You respond to an open RFP - from Zappos, no less - and you expect them to pour over your RFP?
An argument can be made that Ignited just wasn't compelling. 14 seconds a page for 5 pages...I bet those stats are better than what portfolios and resumes coming into their office get.
I dunno, I think it makes them look bad and I'm not quite ready to view them as champions of the design cause.
- harlequino0
Well they're not champions of the design cause. Don't confuse design with advertising.
They may look a little whiney on the surface, and he kind of is a little, but really, who cares? This is the one thing everyone at agencies or creative shops bitch and moan about. Not to mention everyone here has a go at it from time to time. How much free shit is given away during pitches, how much effort and money is put into it, and how little return it brings.
Yeah, it's a weird and fairly unchanging part of the gig, i have no illusion about that. But the guy is pointing out that there "80 plus" responses to the very widely distributed RFP. I think his real point is why do it that way to begin with? Why 80? Sounds like a suprememyl lazy and ineffective way to do a review. Real reviews narrow the margin down to a handful before the major pitchwork begins.
It just comes down to being reasonable. As the client you're going to ahve the upper hand and be able to demand a huge amount of output for free from the potential vendor. At least try and not waste the vendors' and your own time by zeroing in on the realistic handful of vendors to whom you're potentially awarding the business.
- Josev0
I'd like to know what was on the pages that Zappos DID click on. The guy writes about what they didn't view but not about what they saw. Did they look at five pages of work? Obviously they weren't compelled to look further.
- akrokdesign0
"interesting article with a lot of good points" - lvl_13
i agree. :-)