Design Bureau: Economic Model 4040 Responses

Last post: 2 years, 11 months ago | Thread started: Jun 5, 09, 3:09 p.m.

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Out of context: Response #10 [Jun 5, 09, 3:09 p.m.]

• vaxorcist

  Depends on type of agency..

  Agency of Record for a client in the ad business often means a monthly retainer and a percentage of media buy. That said, business models are in a stage of change now, and smaller agencies are getting lots of clients who are tired of supporting the overhead of large agencies....

  Some agencies have their own media-buying arm, some outsource it, some have freelancers do that, but the ad buy negotiation is something small creative agencies often don't do well, and may get out-negotiated in..

  And, of course, finding GOOD clients is more important than anything else....

  

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