Design Bureau: Economic Model
Design Bureau: Economic Model
Out of context: Reply #10
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- vaxorcist0
Depends on type of agency..
Agency of Record for a client in the ad business often means a monthly retainer and a percentage of media buy. That said, business models are in a stage of change now, and smaller agencies are getting lots of clients who are tired of supporting the overhead of large agencies....
Some agencies have their own media-buying arm, some outsource it, some have freelancers do that, but the ad buy negotiation is something small creative agencies often don't do well, and may get out-negotiated in..
And, of course, finding GOOD clients is more important than anything else....