new skittles site
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- KwesiJ0
please someone give me a good reason why twitter is the future? besides the fact that lots of people are using it now? like wtf does it actually do for skittles? skittles is candy right? why the fuck does candy need a twitter?
"I insert skittles in my rectum"...supeep: I insert skittles in my rectum
2 minutes ago from webfor this stuff? i'm thinking as a brand they want skittles to be like everywhere and just let the whole thing go viral
- emukid0
love it!
i'd like to do sites where i don't have to do any work. this trend is gold.
- morilla0
" I just had a sip of coffee"
- flavorful0
Skittles are pretty much my favourite candy.
- creez0
yes i want skittles right now, fuck.
- thoughtandtheory0
Wasn't there an agency that did this same type of thing? They worked on the new Cadillac campaign if I remember correctly.
- calcium0
I just read three more QBN entries.
- craighooper0
http://www.analogue.ca/blog/2009…
A series we started on our blog about these redundant microsites for candy brands (mainly)...
- jevad0
I bought some skittles today on the way to work.
I doubt I am the only one that did.
- version30
both modernista and the skittles site are weak at best, lack of congruency, weak use of existing technologies, difference is after skittles moves on and if this fails, they do after all sell skittles not web services, things will be okay for them, when last did a website sway your junk food decision?
- version30
to calcium: (wouldn't fit in a note)
i was not sucked into said space, without innovation, it's porting, if they are offering me nothing new to experience what do i care how much i read of others skittles experiences, i know they are colorful and sweet and hard candy coated gooey centered sugar bites. nothing there to make me look at their product or logo, nothing to reinstate brand awareness, nothing to engage me than the simplified collection of skittles related text trash that I could find on google. commercials work, brand repetition works, what this will get if anything, are website statistics in no way relative to product consumption
- KwesiJ0
skittles is such a big product that they don't care about consumtion with this stuff they just want people to twitter the word skittles a million more times a day and see skittles poping up all over the place thanks to the webonet.
- brand repetition as you said v3KwesiJ
- recognition requires clarity, which this does not have.version3
- most quoted examples are derogative of the brandversion3
- "skittles"...twitter it...anyone want some skittles now?KwesiJ
- even if people are talking about putting skittles up their butt its still repetition and gets in people's minds. skittles is the type of brand that can use that to thier advantageKwesiJ
- ...type of brand that can use that to their advantage.KwesiJ
- version30
"read the article dude. the thing is grass roots marketing, I am not saying its the future for everyone just for social networking."
there is nothing social about the use in this situation, this is a message board populated by the masses to read by the masses, there is no socialization occurring there 1000's of people in sound proof bubbles spouting off aimlessly into the dark does not a conversation make.
Socialization is occurring here as we discuss it, QBN provided that platform, not skittles
- calcium0
I don't think it's about making decisions, but rather about bringing brand awareness and sucking you into their space for a while.
This site doesn't do that. You hit a bunch of links and realize there's no real payoff and you migrate.
For true penetration, that site needs video and games, and something that will keep people coming back. Hell, maybe just a collection of their weird commercials would do. It's not about who is talking about Skittles via Twitter, it's about how long someone will actually hang out with Skittles. This site will not keep kids logged on.
- Terminal270
Ha ha ha... on the home page:
badgerboy69: RT @ereuben: Yes! Skittles really *do* get rid of (most of) the taste of Victoria Station rent boy. FTW!
FAIL
- morilla0
What does that have to do with the price of cows in China?
- doesnotexist0
someone didn't want to actually create a real site so they had this brilliant idea. cop out.
- gentleman0
modernista rip-off
bold concept but its 'webby for the sake of webby' doesnt have a real point to exist.