What is branding?
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- bruises0
brand tags is a wonderous tool
- ukit0
lipstick on a pig
- doesnotexist0
a visual system that has guidelines for its application and use.
- 3point141590
A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artefact or entity.
- 3point141590
An example of brilliant branding:
Name: Jim
Job Title: Sr. Web Designer and partner
Location: Detroit, MI
Salary/Income: 190k/year and some company benefits
- tparsons0
It's all about the experience.
I help create relevant experiences for your clients, customers, products and services through strategy and design. Some call it branding, some call it art, some call it science, some call it advertising and some call it marketing. All or some of these used appropriately create the best experiences.
Tim Parsons, Graphic Designer
- gimme some of that koolaidmagnificent_ruin
- haha... Sometimes you need to serve Koolaid to help the client understandingtparsons
- set0
An image and idea that represents a company and is applied throughout its scope.
- d_rek0
painful and never what you want it to be
- magnificent_ruin0
no one knows
- ukit0
A searing hot pain, applied to your backside
- waterhouse0
A scheme to differentiate like products in a crowded marketplace.
- magnificent_ruin0
the hot air that fluffs a tiny pellet of sugar into cotton candy
- SoulFly0
A complex system of colors, space and motion connecting marketing conceptiion to consumer delight
- d_rek0
Also:
All branding is now "Green" and "Sustainable".
- akrokdesign0
identity
- MikeJ0
a new brand
- magnificent_ruin0
a scheme to help design firms charge more money
- Meeklo0
an interface between a customer and the product
- Pupsipu0
human brains make associations between words, images, sounds, feelings etc.. The neurons literally connect and suddenly images of dogs are associated with sounds from chickens in the absence of other information.
Branding and advertising take advantage of this phenomenon and force people to make associations based on very small amounts of information.
These gimmicks backfire pretty easy.