What is branding?
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- bruises
Looking for personal definitions. What is it to you?
- set0
An image and idea that represents a company and is applied throughout its scope.
- d_rek0
painful and never what you want it to be
- magnificent_ruin0
no one knows
- ukit0
A searing hot pain, applied to your backside
- waterhouse0
A scheme to differentiate like products in a crowded marketplace.
- magnificent_ruin0
the hot air that fluffs a tiny pellet of sugar into cotton candy
- d_rek0
Also:
All branding is now "Green" and "Sustainable".
- akrokdesign0
identity
- MikeJ0
a new brand
- magnificent_ruin0
a scheme to help design firms charge more money
- Meeklo0
an interface between a customer and the product
- Pupsipu0
human brains make associations between words, images, sounds, feelings etc.. The neurons literally connect and suddenly images of dogs are associated with sounds from chickens in the absence of other information.
Branding and advertising take advantage of this phenomenon and force people to make associations based on very small amounts of information.
These gimmicks backfire pretty easy.
- monospaced0
a brand is a public's perception of the company/service/whatever
- joeth0
"The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is."
- bruises0
brand tags is a wonderous tool
- ukit0
lipstick on a pig
- doesnotexist0
a visual system that has guidelines for its application and use.