McDonald's New Packaging
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- 43 Responses
- Jaline0
Separate the content of the packages from the packaging itself when reviewing, please.
- +1akrokdesign
- why?invisiblechamber
- Because we all know all of you guys supposedly hate the company.Jaline
- akrokdesign0
yes, you have to pay before you actually get the box. but, today...most people expect design. at all levels.
isn't is more about the experience. to tight up the brand. make the consumer feel the they bought something premium, even if its not.
- ....make the consumer feel that they bought something.....(corre...akrokdesign
- danthon0
"things you will never see in a McDonalds"
- mg330
- jesus h. christ on a fuckstick, never knew Bibendum really exists!!!janne76
- i know their food suck. still, does kids has more problem then just the food.akrokdesign
- you mean fashion problems?mg33
- haha.akrokdesign
- that's one of the problems.akrokdesign
- omg decadentcreez
- gosh, poor kids!uan
- Horp0
The packaging is the enticement for the NEXT McDonalds, not the one you have in your hand.
- Andy_ssw0
for what they are probably trying to achieve, that is look more handmade, earthy, less processed, it's a step in the right direction.
- dbloc0
Wackaging
- ian0
It clearly doesnt state: consumption of product will make you an unhealthy fat bastard on the packaging.
- ian0
Also, heres the rub. I fucking hate fast food conglomeratesm mcd's burger king whatever, but would i do their wor if they came calling, probably. Would I sleep well at night if i took the job, probably not.
- akrokdesign0
"It clearly doesnt state: consumption of product will make you an unhealthy fat bastard on the packaging." - ian
of course not. why would it.
- dog_opus0
I'm lovin' it.
Seriously, I like it, although I refuse to eat there. Yikes.
- drgss0
I want to eat exclusively MacDonalds food
- i dont believe it :)creez
- I want you to too.Nairn
- haha, Nairn. Actually, I think McDonalds is quite tasty. But it makes me feel ill (and it's unhealthy), so I rarely eat there.Jaline
- I've never tried MacDonalds.
McDonalds on the other hand...Sandman_1982
- fooler20
I just recently learned that Portland, Oregon was one of the main reasons McDonalds stopped using styrofoam claim shells.
The city banned them from using it in the early 90's for environmental concerns so the company took the idea world wide.
Portland is also trying to ban using plastic bags at grocery stores. I hope this idea catches on too.- Viva Portland, then.benfal99
- yep. plastic bags sucks.akrokdesign
- benfal990
KFC : one time every 5 years.
McDonald : Never more than 5 or 6 time every year.- why are you posting how many times you go and eat at those places?akrokdesign
- :-)akrokdesign
- the anser is: i dont knowbenfal99
- akrokdesign0
*bump* in case you haven't seen it. :-)
- islandbridge0
Everything with a golden M makes me sick at sight.
- airey0
- Am I the only one to appreciate or even notice this Photoshop wizardry :-)Sandman_1982
- thank-you for caring. i was feeling quite ignored.airey
- airey, I love this. http://www.booooooom…ian
- fodcj0
I think it is a definite improvement. I like it!
- faeve0
I quite agree with CR, although I find useful to use all this new strategy (txt + imagery) if I consider Mc's view and objectives.
It still feels quite funny that one of the least healthy food chains of the world, responsible for huge dramatic changes brought to our planet not to mention how dangerous and unhealthy having their food can be, can still try using such a language that seems to be more adapt to describe an organic (or supposed to) food chain like Pret (of which Mac used to own 33% already a few years ago) or M&S.
About the design, what to say.... quite American mid 90's, nothing new under the sun, plus the use of fake old type to keep selling the idea of an American grocery or the likes of it.
Stull better than the trashy old packs, but definitively deceptive. Designers should consider ethics from time to time.