Pepsi rebrand?
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- 3point141590
Pepsi has announced that they are undergoing a drastic relaunching of their branding and packaging to bring "new life" to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.
"Pepsi’s Chief Marketing Officer Dave Burwick set the tone for the change at a meeting of Pepsi bottlers when he said “If we don’t change quickly, we run the risk of being a footnote to history,” according to Beverage Digest.
PepsiCo Chief Executive Officer Indra Nooyi told BD she didn’t expect the changes to immediately stop the decline of Pepsi CSDs in the face of a difficult economy, but she expects the initiative to slow the decline until it eventually flattens out.
BD also reported that the changes generally excited bottlers, and that Frank Cooper, vice president of sparkling brands, promised to help bottlers convert their fleet to display the new Pepsi Imagery, which is due to hit the market late this year or in early 2009." via BevNet.
What are they thinking? Seriously, this is a big step backwards in my opinion. With the change to the classic Pepsi globle logo, it looks like a cheap knockoff brand. I don't get it, just how is this supposed to increase or even sustain sales in a dwindling economy?
- what have they done to MOuntain Dew?!?!locustsloth
- lost some vwls?janne76
- ukit0
Anyone remember Respect The Vector?
- ukit0
RESPECT THE BEVEL™
- gramme0
Globular Synergism!!!
- janne760
- this and xerox were designed by the same guy.johndiggity
- this guy?
http://i6.tinypic.co…
janne76 - Bob Balls?gramme
- Bob Balls! LOLZers!!!Gilt001
- ukit0
I changed my mind. I hate it.
- gramme0
I loathe it.
- ukit0
Now that I see the whole thing, I like it.
- 3point141590
The Pepsi brand will die a slow and miserable death.
- marchelo0
yah, you're way late on that one...