Five redesign ;(
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- Dancer0
Oh my
- drgss0
I love it
- JOSF0
- WeLoveNoise0
christ thats bad
the one on the left is made by fontsmith - love their work- Its designed by Spin not fontsmith.gradiate
- my badWeLoveNoise
- modern0
lame compared to the last one... so perfect for five
- uncle_helv0
Pooville
- you must be sad, you always posted the five logo as a good example ;(moamoa
- kelpie0
I'll give you 2 to 1 that the E slanted in with the V right up until someone at 5 got nervous toward the end of the revision process.
Don;t really like it, but I can see why they want to distance themselves from the ubiquitous H-elv-egemony. I mean there was a documentary film made about how it was everywhere last year, that is 100% going to spook marketing people who need their brand to stand out from the crowd. However clunkily they eventually execute it.
Not seen it in context yet though so can't really comment on how good or bad it is. TV branding moves, only when you see the full package can you really judge it.
- mimeartist_com0
this makes me sad :(
- moamoa0
so far I see are more & more companies going away from their Helvetica Logo. and I think this is one more reason to stay with Helvetica, expecially those companies who use it for more then 20 years.
- uncle_helv0
the F looks odd, the space between the V E looks awkward, feels uncomfortable, I'm sure DixonBaxi will make it the on-air stuff look good, but as a family of logos it looks poor!
- Dancer0
Many years ago I applied for a job at the BBC. One of the questions on the questionaire (yes that was how you applied) it asked "what is your TV brand and why". My answer was Five, I had great reasoning why the brand was so fitting and worked very well on screen....
Safe to say I didn't get asked in for an interview
- Dancer0
I really liked the lowercase approach, it never screamed "I'm important"
- mimeartist_com0
- By Precursor. I think its weird they have left this one with helvetica but amended Fiver.gradiate
- Perhaps it is next on the list, poor little buggermimeartist_com
- digdre0
nice logo, both;
- kelpie0
aye it was. lovely wasn't it - pity the content of the channel was as follows:
(I can't believe I'm sticking up for this logo ;) )
I just think in the context of what the channel id offering, that I ca see why those involved wanted to change it, and wanted to change it to something like this
* Milkshake
* Neighbours
* Home and Away
* Fifth Gear
* The Gadget Show
* Unbreakablepish tele
- Yep the content of the channel sucks!!!uncle_helv
- cmon neighbours and home and away are cutting edge telly!vespa
- exceptions prove the rule vespa, you know that ;)kelpie
- oh thats bad.Iggyboo
- mimeartist_com0
The thing is the previous one would work as support for some gaudy looking logotypes... Should wait to see it's treatment on telly though I guess rather than just the website
- mimeartist_com0
Aren't the colours for the site very similar to newstoday?