Identity work prices? 1616 Responses

Last post: 4 months, 1 week ago | Thread started: Jul 14, 08, 3:34 p.m.

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• doctor

  How do you charge for corporate visual identity work, such as a new logo for a corporation?

  It's usually easy to convince a customer that a website (which is what I work with, mostly) must be of a certain price as it is a fairly comprehensive product. A logo, however, would often be perceived as a much simpler product - though it often isn't. Much time is usually spent figuring out the best solution, in my experience.

  Do you charge per hour or give a fixed price?
  How do they respond to that?

  Jul 14, 08, 3:34 p.m. – Permalink

• ninjasavant

  Fixed price, depends on size of company.

  

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  Dog-earJul 14, 08, 3:36 p.m. – Permalink

• Meeklo

  Fixed price would be the way to go,
  I charge per hour, which might be a mistake, but I'm learning.

  I think you should offer them 3 options and work revisions from there on an hr basis..

  

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  Dog-earJul 14, 08, 3:36 p.m. – Permalink

• madirish

  the fact no one took this username before is so awesome. i love it!

  oh- maybe 8€ over the course of 4 months?

  

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  Dog-earJul 14, 08, 3:37 p.m. – Permalink

• matt31

  my process:
  fixed price, depends on size of company
  provide 3 comps
  tweak final comp till happy
  additional comps extra
  50 up front, 50 on delivery

  • "tweak final comp till happy"
    
    NO.– madirish1/3

    100 bucks? That a bargain!– doctor2/3

    Just kidding... :)– doctor3/3

  

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  Dog-earJul 14, 08, 3:38 p.m. – Permalink

• doctor

  I almost always set a fixed price, but I'm guessing many clients would frown upon a price that makes up for many work hours, when the product (often) seems so simple to them?

  I'm looking at an assignment where I'll only do identity. Usually I've redesigned website and stationery along with that job, which makes it easy setting a suitable price. So I'm looking for some experiences here...

  

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  Dog-earJul 14, 08, 3:49 p.m. – Permalink

• MSTRPLN

  fixed ESTIMATED price

  • Of course.– doctor

  

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  Dog-earJul 14, 08, 5:28 p.m. – Permalink

• Marcelom

  Fixed estimated at the start and 20% at start. Then adjust based on the client eggbreaker-o-meter.

  

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  Dog-earJul 14, 08, 5:31 p.m. – Permalink

• MakeBelieve

  This is what I do and have found it very successful:

  1) I give them 1-3 packages:

  a) Package 1 = Set Price A, includes 4 designs and 1 revision
  b) Package 2 = Set Price B, includes 6-8 designs and X no. of revisions
  c) Package 3 (Full Branding) = Starting price, includes 6-8 designs+ plus multiple revisions, charged as a package or hour (depending on client)

  2) Extra revisions or designs are charged by hour

  It gives the client a package to work with and they usualy go with it.

  But best to check out client, time-frame (if its a tight deadline, then charge more) and take 50 up front and 50 on completion. Then send your files.

  • a) is the SILVER package
    b) is the GOLD package
    c) is KRYPTONITE!– SoulFly1/2

    6-8 designs? wtf– mistermik2/2

  

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  Dog-earJul 14, 08, 5:42 p.m. – Permalink

• dog_opus

  doctor, do you own this book? http://gag.org/pegs/index.php

  You probably should if you don't.

  

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  Dog-earJul 14, 08, 6:33 p.m. – Permalink

• boobs

  For an assumed identity, I usually charge $20,000 for the passport, and $5,000 for each credit card.

  • + 1– hiimerik

  

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  Dog-earJul 14, 08, 6:50 p.m. – Permalink

• hiimerik

  I just had to say bravo boobs

  • Oui ouI! Have a wee squeeze!– boobs

  

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  Dog-earJul 14, 08, 7:33 p.m. – Permalink

• flashbender

  $239

  http://www.thelogoloft.com/?gcli…

  

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  Dog-earJul 14, 08, 7:42 p.m. – Permalink

• doctor

  Dog_opus: No, I never heard of that book before. I'll check it out.

  

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  Dog-earJul 15, 08, 2:59 a.m. – Permalink

• mistermik

  start at 5k and then haggle for 8k.
  settle on £300 notes and a promise that they'll tell all their friends.

  

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  Dog-earJul 15, 08, 3:17 a.m. – Permalink

• doctor

  I still don't have much clue about how much other freelancers charge for identity, but I guess I'll just estimate how many hours I'll use and hit them with a price based on that.

  

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  Dog-earJul 15, 08, 4:33 a.m. – Permalink

• mistermik

  and add £1000 to the top of it.
  Identity is not the same as web work

  • Yes, and I'll have them toss in a couple of hos and a bag of angel dust on top of THAT.– doctor1/3

    why would you do it for 8 x hours? for like £400 or so?– mistermik2/3

    I'd use more than 8 hours and the fee is more than £40 per hour. But of course, I'll figure out their budget.– doctor3/3

  

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  Dog-earJul 15, 08, 4:39 a.m. – Permalink