2007: no good designs?
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- handsomeboy
D&AD judges selected no pieces of Graphic Design for awards this year. (Yes, I realise this is 2008 - but this is awards for work created the previous year)
Interested to hear people's thoughts about this as the D&AD pencil awards were quite highly regarded (are they still?)
big discussion here:
http://www.creativereview.co.uk/…
- MrOneHundred0
Call me bitter, but design/advertising awards seem to have been going this way for a while – all ad, no design. frankly, I say “let them have it”. If the advertising award ceremonies here are anything to go by, it’s normally just a bunch of paranoid, insecure, middle-aged shills filling up on booze and patting eachother on/stabbing eachother in the back and saying “Wow! how great are we?” or “Don’t talk to me about that no-talent prick” depending on which of their current/former business partners just walked by. The next morning, as they groggily rinse the semen from their mouths, they sit back, look at their trophies and think “I deserve every cent of what those clients pay me.”
- organic_grid0
I also agree that design in general over the past few of years has suffered a major blow, due to all the $99- web templates, blogs, web 2.0 strategy, online clip art, stock photography, illustration, etc...
Everything globally including design and creative thinking has been treated just like a commodity E.g. (oil, grain, fruits, and vegetables, or metals). IT, UI Design, graphic design, advertising, etc... have all been outsourced to third-world countries for pennies on the dollar. This has severely diluted the creative economy and has diminished the value of creativity in general.
Although it is disheartening to hear that D&AD did not select any work from the design field this year, it is also a wake-up call for the design world to adjust to the new market conditions and a global creative paradigm shift. We must reinvent ourselves and our industry, adapt, evolve and or go existinct.
"Apply yourself both now and in the next life. Without effort, you cannot be prosperous. Though the land be good, You cannot have an abundant crop without cultivation."
- Plato
- hektor9110
well said!!!!
- airey0
if you've never entered anything in awards or public arenas for commedation you can bag the award process but if you have you just end up sounding bitter.
i've entered and won fuck-all so i am bitter. and resentful. and hate-filled. call me moe.
- vespa0
isn't it an indication that the award still means something if they only give them out when the work is good?
The main problem with the D&ADs is the cost of entering – it prices a lot of designers out and means that companies with money enter the same piece in more than one category so that more judges see it. As it says in that linked article, there are a lot of judges, and just like the design community in general, they are all interested in different things – great concepts, pushed functionality etc.
But apart from that, the awards night isn't like the ones you're describing MrOneHundred. I've been to some of those too, they are awful and you feel like a corporate whore at the end of it, but at the D&ADs it really seems everyone is passionate about design and ideas. And I've lost at the D&ADs before so I'm not being self-congratulatory.
Interesting quote from the interview in that link: "designers are much worse at picking the best work. The ad community – with all their wars, politics, hatred, jealousy and egos in the industry – are still able to sit there and say, ‘he’s a wanker, but that’s a great piece of work’. The design community is useless at doing that and is getting worse...."
So true!
- isn't it an indication that the award still means something if they only give them out when the work is good? +1uncle_helv
- 23kon0
as with a lot of these awards, its the same companies, names and faces who win. mostly london companies too - lots of old boy backslapping going on.
plus as vespa said its very expensive to enter so its only larger companies that can afford to chance their entries.
- mimeartist0
I'e been a judge a few years back... and it can be quite a debate over what is deserving of a pencil, and the voting system is well operated
- Lloydscunt0
This is the only design you'll ever need.
aquanet.com
- organic_grid0
^ Too funny
- handsomeboy0
so is the general consensus that the d&ad and awards like it have lost their mojo due to being expensive boys clubs?
- 2cents0
Awards are one big fucking wank, can't stand them and people who focus all their energy on getting one.