2007: no good designs?
Out of context: Reply #5
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- vespa0
isn't it an indication that the award still means something if they only give them out when the work is good?
The main problem with the D&ADs is the cost of entering – it prices a lot of designers out and means that companies with money enter the same piece in more than one category so that more judges see it. As it says in that linked article, there are a lot of judges, and just like the design community in general, they are all interested in different things – great concepts, pushed functionality etc.
But apart from that, the awards night isn't like the ones you're describing MrOneHundred. I've been to some of those too, they are awful and you feel like a corporate whore at the end of it, but at the D&ADs it really seems everyone is passionate about design and ideas. And I've lost at the D&ADs before so I'm not being self-congratulatory.
Interesting quote from the interview in that link: "designers are much worse at picking the best work. The ad community – with all their wars, politics, hatred, jealousy and egos in the industry – are still able to sit there and say, ‘he’s a wanker, but that’s a great piece of work’. The design community is useless at doing that and is getting worse...."
So true!
- isn't it an indication that the award still means something if they only give them out when the work is good? +1uncle_helv