Olympic Logo… Hmmmm?
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- jaybee0
logo = shit
- maximillion_0
100,000GBP apparently.
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build
(Jun 4 07, 05:24)For the development of the brand alone?
- madirish0
completely agree with you, honest. but;
1. "we" do not have the brief, at least here or anywhere i know of
2. this *is* the final mark and an objective eye on it is still valid (with opinion kept in check)
3. i am not saying Wolf Olins is shit- they are actually one of my favorite agencies time and time again. hell, i didn't even know they did this mark.
4. i am sorry, but that thing is haggard. just look at it!! :)
- build0
For the development of the brand alone?
maximillion_
(Jun 4 07, 05:25)No, i think that's their relocation fee.
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- Bottlerocket0
I would give it some time before bringing down the guillotine.
- Concrete0
I think it has a nice beavis and butthead ring to it...
peepingTom
(Jun 4 07, 05:16)I need TP for my logo!
- moth0
I would give it some time before bringing down the guillotine.
Bottlerocket
(Jun 4 07, 05:29)It's been 6 hours already and I'm sick of it.
- momento0
Wolff Ollins = Abbey + Olympics 2012
- OSFA0
whre's qruise when you need him!!??
- Witt0
well at least the defeat of the 7 eatock circles has shaken the pillars of contemporary graphic design.
- Blofeldt30
I think it's quite good actually.
I was afraid we'd up with skyline, river swirly blob or cheery childlike writing cliche's.
I think the rest of the branding is hinted at nicely in the video, I think the combinations of colours and patterns will look great on signs and posters.
- 23kon0
"early MTV" meets "new-rave" all rendered with the poorest vector animation available.
lo-fi is the way forward!!! lol
i bet the budget assigned to designing the logo and brand certainly wasnt "lo-fi" and i betcha someone is laughing all the way to the bank with this one.
- vespa0
i do actually like the rest of the branding but the logo itself is terribly executed.
at least they won't have to change the fabric on the seats on the tube as they already fit the brand
- _salisae_0
atrocious.
logos shouldn't require video explaining them.
- skt0
- paraselene0
i don't mind it in that gif, though.
- Witt0
also, that video is a rip of the new nessie footage.