< Wieden + Kennedy
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- OSFA0
confusing...
- mimeartist0
perhaps i'm just not getting the click once and then click again thing?
- harlequino0
perhaps i'm just not getting the click once and then click again thing?
mimeartist
(Apr 3 07, 05:38)Agreed. They lost me after the second click thing. Couldn't be bothered.
- Dancer0
Baskerville makes a valid point of the site automatically showing the ad work that is relevent to the viewer by nation. Also what stikes me about a lot of the work produced by WK is the simplisticty and the boldness of the idea.
This is not simple in my eyes, and, how many pieces of work...?
NB: I have not viewed or got this site fully working. I also cannot be bothered to try anymore
- tadcautious0
i actually like it and found it easy to use. i didn't enjoy the banding in their background gradient. but overall, felt it was easy to peruse, except for their experimental site http://wk12.com, that bored me.
- tkmeister0
there was an article in WSJ that they are about to lose Nike account because of their weak digital media execution.
maybe this is how they are trying to push that medium regain the reputation in that area.
- harlequino0
That's odd, considering how tight this is:
http://www.nikemashup.com/But then again, I spoke to the co. that this was outsourced to, so maybe that's right.
- lvl_130
technically impressive on many levels...however, it runs really slow on my machine. i clicked a few things and then closed the window :\
seems like a ton of work went into it...but in the end it just didn't really perform it main duty: to showcase the work in a quick reliable manner.
- Jaline0
technically impressive to the point of overshadowing the work itself.
Bluejam
(Apr 3 07, 04:32)yup.
Although I do love these types of concepts.
- skt0
bag of shite.
- gabe0
found it to be a bit clunky and dull.
much prefer the leo burnett site. similar navigational scheme, just executed better and with a lot more personality...
- wendog0
definitely smooth animations / text, but it is quite confusing - I just went right to the clients section and looked at the work from there - Definitely no leo burnett
- skt0
- Redmond0
It's pretty but confusing. I thought the initial links on the first page lead somewhere.
- Mimio0
I think tkmeister said it right.
Also, this is high concept for high concept sake. Maybe a bit too intentionally all-encompassing for a reinvention of W+K worldwide.
- momento0
this site reminds me of stuff being done in 1997 by anti-rom. Why do sites have to be so complicated.
shite.
- tkmeister0
i think it's not bad. the company is trying to shake up and strengthening the digital media. it's work in progress. WK is a great company and it just needs to figure out how to handle their interactive aspect better.
- JSK0
hello HP
- neue75_bold0
I think it's great... granted I didn't click on anything, but why would I?