Fed Ex or IBM
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- tkmeister0
i'll take the new sprite logo.
- NegativeSpace0
FedEx
- Mimio0
//Yeah..that new sprite logo, I'm speechle...
- ferrino0
the arrow inside the Fed Ex logo is pretty clever.
- linearch0
trick question....they both suck. there is nothing good about either of them.....it's just context....you have seen them everywhere for decades....because the businesses were/are amazingly successful they had the ability to put those benign logos in front of your eyes so many times they are burned on your retinas......nothing to do with good design.....in this case.
- kyl30
BP is strong
- Crouwel0
both are overrated.
Baskerville
(Jul 28 06, 03:38)*nods
- jonnyquest0
Rand actually disliked the horizontal lines in the IBM logo... In his own sketches for the design he compares the lines to a prison uniform...
Just another case of a great designer making a compromise for the client...
- jonnyquest0
If you compare Rand's UPS logo to FedEX hands down Rand's is far superior... Why UPS ever changed to that shield/ crescent thing...
- ninjasavant0
http://www-03.ibm.com/ibm/histor…
History of the IBM logo from before it was IBM.
The sketches of the bars looking like a criminal were drawn by IBM execs, they actually didn't care for it across the company.
I choose IBM just because the 8 bar style is a repeatable element. It doesn't even need to spell out IBM, you can just tell by the proportion of the bars that its IBM.
While I do agree the arrow thing is really clever, its never something FedEx ever really capitalized on as a brand, they just made their logo every color of the rainbow.
Of course I do work for IBM so I suppose I'm probably biased.
- tkmeister0
i changed mind. i think new mastercard and kodak top it all...
- jonnyquest0
"The sketches of the bars looking like a criminal were drawn by IBM execs, they actually didn't care for it across the company"
The story seems to vary from source to source but Steven Heller's excellent book Paul Rand has a Rand sketch of a prisoner saluting and standing next to a vertical arrangement of the IBM logo. In his sketch the stripes of the logo and the prisoner line up right up next to each other.
Whether this was actually sketched during the design process or after an IBM executive suggested the stripes looked like a prison suit is unclear but the book suggests Rand sketched it during the first showing of the two versions of his striped logo (eight lines and thirteen lines) to IBM managers...
I wish we had more threads like this because it's fun picking up some of these books I have lying around here and rereading them. I somehow got it my head that he disliked his IBM logo but apparently not...
He wasn't afraid to tweak it that's for sure. The Rebus (Eye BEE M) that he designed for IBM'S Golden Circle Award in 1981 drew the ire of IBM management who had it's distribution temporarily halted because they felt it would encourage staff designers to take liberties with the logo.
I guess Rand won that argument.
- Rand0
abc
- ninjasavant0
"He wasn't afraid to tweak it that's for sure. The Rebus (Eye BEE M) that he designed for IBM'S Golden Circle Award in 1981 drew the ire of IBM management who had it's distribution temporarily halted because they felt it would encourage staff designers to take liberties with the logo"
If they hated it then they have since embraced it. I'd say about half the trash and trinkets that get passed around the office have the rebus logo on it.
- kodap0
fedEx
I love the arrow
- kodap0
I like this one
- Cornelius0
As the question is simply between the two mentioned, I’d say:
FedEx
By far the more perceptive.