New FujiFilm Logo
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- 17 Responses
- lherb0
The sharp point coming out of the f and slicing the i looks a little out of place as the rest of the font is very rounded and friendly.
I don't hate it though, better than most lately.
- pski0
1934 logo type was fresh!
flavorful
(Jul 13 06, 10:17)I concur.
- johndiggity0
they lose the apperature shape, but keep the film moniker... i don't get it.
- harlequino0
My gf works at Fuji. Everybody's grumbling about it there.
"I guess we f*k have to do everything that Kodak does."
:)
- jakeyj0
i don't get it. what's that middle part for? the accents and such?
- blastofv0
You just have to remember the audience – to most non-designers, it's a cleaned-up modification that carries the same brand value as before, just packaged a bit differently. nice change, doesn't rock the boat, suggests that they're modernizing etc. let's see how the actual packaging, print + tv does with the new word mark, then pass judgement in a year.
but i agree that keeping 'film' in there makes no sense
and that the original circle mark was awesome
- k0na_an0k0
this logo is so good i'm going to have to add it to my portfolio.
- jakeyj0
i don't like the 'm'
- Zeitgeist0
That's about as wild as a corporate logo is going to get. I think its a nice job considering all the chanels and approvals that probably had to go thru (not to mention all the designers who figure they could have done it much better :)
Nice job - wonder who did it?
- monNom0
I read the i/f combination as the little claw that pulls the film along... but appearently, it"expresses its determination for continuous innovation"
either way, I like.
- horton0
Yeah, I was just thinking the same.
Finally a decent reband with no hack 3D... someone at Fuji must be reading the PVN.
- setsolid0
hmmm nice and clean.... but it look just like 100s of japanese logo out there... its weak i think...
i like the one before better.
- xenicon0
film? what's that?
- flavorful0
1934 logo type was fresh!
- indian_pole0
had a conversation about this earlier, i think it's bad typography, the notch in the i and the bit sticking out on the f are all over the place, different weights and alignments, looks lame.
bring back the old logos, any of em.
- tkmeister0
they should have brought back the very original one. retro is in.