New FujiFilm Logo

Out of context: Reply #13

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• blastofv0

  You just have to remember the audience – to most non-designers, it's a cleaned-up modification that carries the same brand value as before, just packaged a bit differently. nice change, doesn't rock the boat, suggests that they're modernizing etc. let's see how the actual packaging, print + tv does with the new word mark, then pass judgement in a year.

  but i agree that keeping 'film' in there makes no sense

  and that the original circle mark was awesome

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