< Nielsen is a cock
< Nielsen is a cock
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- Fariska0
What is nonsense in all this is that F-Shape pattern is the EFFECT and not the CAUSE. The user read in that way cause the designer structured the page to be read in that way, not vice versa.
Anyway heatmaps are useful to see where is focused the attention.
If i create a zig-zag layout i'm sure i'd see a zig zag pattern, with some hot points, not a F shape...