Chevron ID redesign?
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- 42 Responses
- IRNlun60
they had to spend their record profits somewhere...
seriously though, I kind of like it...
- otapnam0
whenever i see the chevron logo i see one thing
OPTIMUS PRIME
- 4cY0
- nooner0
i like it. *runs for cover
- 4cY0
"The new shield is far more muscular, even militaristic... appropriate for expressing preemptive competitive intentions."
"The asymetrical cut of the Italian flag, kind of an implied swoosh, gives the new shield its modern credentials and hint of dynamism"
"Scuderia Ferrari is a vastly different company today than most people realize" said Fiat Group CEO Paolo Fresco.
- johndiggity0
http://www.chevron.com/products/…
it looks like they only redesigned for the parent chevron company, not the actual station logo. i'm glad they dropped the chevron-texaco name as well.
- Geith0
i don't mind 3D if it's good, scarabin. this isn't good.
it's much wimpier than the old version. the font is shorter, softer and rounder. the logo itself is, as mentioned, not truly a chevron. it's a flag or something.
but then again, flat is just better period.
and yes, take UPS, AT&T and all the other crappy 3Disms that have happened and truly compare them side-by-side and you will see.
- jevad0
I like it
- uberdesigner0
companies are redesigning their logos left and right to mesh with today's whacky motion graphics. also, it makes them look cheery.
- Rand0
when a logo is redesigned, can you steal the old one?
- 4cY0
Rand wants his ups logo back!!
- cinder0
I like it.
- dr_strangelove0
the chevron logo is not that bad compared to the AT&T and ups redo's. At least the overall look has been preserved. Although I have to say that I hate the new AT&T logo. it looks great in motion graphics, maybe that what its main design consideration was?
- Mimio0
Good.... nothing is scared. Presently I'm redesigning the American Flag...unofficially.
- horton0
ack! it's the logo plague!
wtf is that? chevrons are chevrons, not ribbons.
- non0
We are not in the 60s anymore.
- fullerc0
I kind of like the treatment. It is a treatment and not a redesign. Just think if no one wanted to update their logos a lot of us would be out of work.
- horton0
horrible shading i might add.. where's the light source on that thing? bottom left? then why's the right corner rolling in? weird.