Chevron ID redesign?
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- 42 Responses
- dr_strangelove0
the chevron logo is not that bad compared to the AT&T and ups redo's. At least the overall look has been preserved. Although I have to say that I hate the new AT&T logo. it looks great in motion graphics, maybe that what its main design consideration was?
- cinder0
I like it.
- uberdesigner0
companies are redesigning their logos left and right to mesh with today's whacky motion graphics. also, it makes them look cheery.
- Geith0
i don't mind 3D if it's good, scarabin. this isn't good.
it's much wimpier than the old version. the font is shorter, softer and rounder. the logo itself is, as mentioned, not truly a chevron. it's a flag or something.
but then again, flat is just better period.
and yes, take UPS, AT&T and all the other crappy 3Disms that have happened and truly compare them side-by-side and you will see.
- 4cY0
Rand wants his ups logo back!!
- Rand0
when a logo is redesigned, can you steal the old one?
- jevad0
I like it
- 4cY0
"The new shield is far more muscular, even militaristic... appropriate for expressing preemptive competitive intentions."
"The asymetrical cut of the Italian flag, kind of an implied swoosh, gives the new shield its modern credentials and hint of dynamism"
"Scuderia Ferrari is a vastly different company today than most people realize" said Fiat Group CEO Paolo Fresco.
- johndiggity0
http://www.chevron.com/products/…
it looks like they only redesigned for the parent chevron company, not the actual station logo. i'm glad they dropped the chevron-texaco name as well.
- nooner0
i like it. *runs for cover
- 4cY0
- otapnam0
whenever i see the chevron logo i see one thing
OPTIMUS PRIME
- IRNlun60
they had to spend their record profits somewhere...
seriously though, I kind of like it...
- version30
america is so far behind
- 4cY0
- version30
the totals in my area still use the same old logo, that's why i asked
- -scarabin-0
man, tthat ricoh one is terrible
- 4cY0
yep, pretty long while ago already.
you don't have these gas stations there, or do you never go outside, hehe..
- version30
is that "total" redesign for real????????????