Abbey (National) rebrand
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- MX_OnD0
'orrible!!
- save0
oh my ....
- uncle_helv0
...poor b*stards just can't get it right can they, Ha ha ha!!
- 5ub5t80
Apparently they rebranded because the CEO said they had been made to look like a coffee house.
then why does that logo look like the top of a steaming cup of coffee...?
- MX_OnD0
Apparently they rebranded because the CEO said they had been made to look like a coffee house.
then why does that logo look like the top of a steaming cup of coffee...?
5ub5t8
(May 5 05, 01:01)poor quality phone lines to uzbekistan.
- stem0
These guys have far too much of our money to spend!!!
I thought they only re-branded a year or so (and got slagged of for it)?
The artwork is average, but the fact that they feel they need to keep rebranding leads me to believe they are a company with no clear message or direction.
Watch your money guys!
- 5ub5t80
Hey wait a minute! I get my Mortgage from these guys!
FUCK!
- Engage_London0
They rebranded originally to make themselve slook attractive to a spanish bank that bought them out.
- stem0
A lot of rebrands these days are met with a lot of cyniscism - remember good ol' maggie with her hankie over the new "ethnic" ba tailfin? Man, they got a fucking slaggin' for those tailfins. In the end they bowed to media pressure (The Sun) and changed them to the "VERY BRITISH" ones'
When huge figures get banded about - "£60 million rebrand" people find it hard to see where the money is being spent.
How much does it cost to paint a fleet of 747's (considering each one has about half a ton of paint on it)?
- honest0
disastrous, but do they love it back in Spain? Maybe it's a cultural thing?
- liquid0
good point or over 2 mil for the citibank and travellers rebrand to citigroup
I think thats the number I heard...
- stewart0
what a rip
dutch police logo:
- stem0
Sharp eyes stewart!
There is nothing new under the sun!
Who did this artwork for Abbey, we should find out and all send them this logo - hahaha
I bet they got paid a fuckin' fortune for doing it as well, motherfuckers!
- nowherehead0
It looks old already. I believe the phrase ' A fool and his money are easily parted" is especially pertinent in this case :)
- stewart0
i wear glasses
- jon_0
they had to fall in line with their new parent company
- stem0
"I see" said the blind man!
Welcome to the world of corporate take-overs.
Where there's muck, theres brass - Designers take advantage!
- MX_OnD0
stem.... "Swiss" was similar to BA
fuck knows how much cash and what came of it?? Drop the "air" and slap on the ever popular white cross on the red background...
now they're bankrupt AGAIN...
- stem0
I can remember seeing that in creative review.
Lets take the font "swiss" and take a few % off it's vertical scale...
Tyler Brulé - you are truly a genius?
see more of his Wallpaper* on:
http://www.winkreative.com/the_f…
- waynepixel0
This company cracks me up. Its just one fuck-up after anther.
Hahahahahah.