Abbey (National) rebrand
Abbey (National) rebrand
Out of context: Reply #9
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- stem0
A lot of rebrands these days are met with a lot of cyniscism - remember good ol' maggie with her hankie over the new "ethnic" ba tailfin? Man, they got a fucking slaggin' for those tailfins. In the end they bowed to media pressure (The Sun) and changed them to the "VERY BRITISH" ones'
When huge figures get banded about - "£60 million rebrand" people find it hard to see where the money is being spent.
How much does it cost to paint a fleet of 747's (considering each one has about half a ton of paint on it)?