Abbey (National) rebrand

Out of context: Reply #9

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  • stem0

    A lot of rebrands these days are met with a lot of cyniscism - remember good ol' maggie with her hankie over the new "ethnic" ba tailfin? Man, they got a fucking slaggin' for those tailfins. In the end they bowed to media pressure (The Sun) and changed them to the "VERY BRITISH" ones'

    When huge figures get banded about - "£60 million rebrand" people find it hard to see where the money is being spent.

    How much does it cost to paint a fleet of 747's (considering each one has about half a ton of paint on it)?

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