logo crit
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- 21 Responses
- xau
http://www.sequence3.com/logo_de…
fire away
- REDWOOD0
to be onest with you, i can't say it's a logo, it's good for header of an article but nothing more than that
- designofminD0
a couple of things...
1) the q and u seem to look funny back to back...maybe try to merge the q into the u?
2) much more important, imho, is spacing on the 'balls' on the left...the farthest left one feels like it should be 2 px or so farther right (at this res)..
Other than that, I prefer the last two, color-wise...the first is nice, but the outline kills it...
- sauerbraten0
shite.
LOGOS SHOULD BE DEVELOPED IN BLACK, W/OUT THE USE OF COLOR AS THIS IS A SUBJECT ELEMENT AND ALL GOOD LOGOS HOLD WATER IN BLACK.
sorry for shouting, being a bit of a nazi in this thread..
- xau0
I agree. Actually i designed it in b&w. Perhaps I'm rushing the whole thing and should scrap color decisions for now.
Thanks.
- gekkokid0
good start if not a good finish - keep it up
- save0
ewwww....never use a keyline...
- Soler0
damn bro. i say scrap the whole "s" / dot thing. looks weird. start over, honestly. sorry. just being honest
- xau0
I've had clients more articulate than y'all.
Bring it on.
- DutchBoy0
LOGO'S. WELL LOGO'S THEY NEED A PITTURE! WHERE IS THE PITTURE?
- xau0
DutchBoy:
> WHERE IS THE PITTURE?
TOO TRUE TO BE FUNNY!
ha!
- BonSeff0
using the 3 at the end makes it seem hax0r3d. not feelin it
- kbags0
I like the overall concept and where you're going with it. Good stuff, keep it rolling. That said...
I think you can make better use of the "3". It kinda gets lost in the mix. Maybe a size/type/or color change will do it well. Good point by sauerbraten about needing to hold water in black.
Also, I'd either emphasize the balls (a sequence?), maybe as a watermark, or do away with them.
Cheers.
- Soler0
It doesn't get more direct than start over does it?
But if I must- the kerning looks terrible,. that is just a no-no with type. especially that font. the missing dot from the "s" is random and makes no sense- and in general it is just not pleasing to the eye
- xau0
BonSeff:
> haxOr3d. not feelin it
i hear that.
thnks
- sauerbraten0
oh sorry, well.. here comes a stream of thought:
if you want this to be a more successful 'logo', go with one of the following 'categories' a. type only treatment(whereas you will have to defend why it is you used it and how it speaks best as the logo) b. type + mark, (this is a toughy, but if the mark expresses something and works well with type, again diifficult, then it's cooll) c. pure mark, near impossible but damn cool if you can pull it off (since you have little or no "brand recognition" this really isn't an option, people need to be able to read the NAME of your deal)
anyway, that probably made no sense, but what you have going is basically a type mark with half-assed "modification", there's no 'mark' and that mod isn't enough to say much of anything. centering the 3 isn't working, violating that faces baseline/x-height relationship isn't working. i see where you're going with using neg-space in the S to show a progression in the circles, 3, ok... but it's just not explicit enough. this would not work good at small sizes, both with the kerning issues and the circles, they'll disapear at small sizes. i feel the stroke weight is too light, the notion of using a 3 as an E is that whole hacker trend thing going on and honestly if you want this to be something that will last, i'd ditch it quick. kill the stroke you have on the letters as well. a good logo communicates and an even better one has staying power, etc. etc.
start in black only, start in pure concept, if you have a strong concept, explore it, then explore more and repeat, then look at type choices and how they will affect the logo, THEN see how color applies and how it works/supports your concept.
phew!
- shant0
Everything the last couple guys said plus it's unreadable.
- e-pill0
place the logo on something..wat you using it fer?
- Neuarmy0
e-pill...are you...kbags?
lol
- e-pill0
why yah ask dat?
- iDp0
First of all I have no clue how you altered that typeface but you are doing it an injustice. You either outlined in illustrator and then jacked with it or you were playing with your vertical horizontal percentages, the 'e' 'q' and 'c'...shit actually every natural curve in that typeface now has a rigid look to it.
Start over. Take some time and find something other than helvetica(?), and don't stretch the shit out of it, let the typeface be itself...beeee the font. Find the right font and don't manipulate it to death. Also your url is sequence3...so don't drop the 'e' at the end just to work in the haxor-ish 3, going ahead with this you might confuse people as to your url by losing the last 'e'.
Cheers