concepts
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- dconstrukt
hey guys, i am in a litle creative rut
i need to come up with some concepts for a "mini" site for a moblie phone co. promoting the use of text messaging by older users.
its for a school project. i come up with 2 comps and i was told that they were too straight forward, he wants something a bit more conceptual.
to me i would think that its not practical and realizstic, but i dunno.
any suggestions?
thanks
Dave
- Creon0
I would definitely include some 8-bit looking stuff. maybe play off the idea of text messaging and dot matrix.
- Ohood0
txt msg bingo?
- dconstrukt0
what about the look and feel of it?
i was thinking about something super clean with only a cell phone.....
i am not really good with flash, and since the target market is over 40, i dont think that flash would be a good one for this.
i also have to do a brochure for adobe acrobat, promoting it to the financial sector........how am i going to come up with a concept for that one??????
these damn portfolio projects.....these are both actually d and ad projects.....
D
- exador0
a campaign built around a couple of 80 year olds, old war buddies, text messaging each other for the 1st time in years...you can use a collage of old ww2 photos and contrast it with them now smiling and text messaging...
or the boomer generation, 2 buddies that met in woodstock, getting together for a some bands reunion tour, and text messaging each other the concert date..
or something around those lines..
contrast something historical..something that will connect the age of the target audience..like the moonlanding, or jfk....
not neccesarily those mind you..but something that makes all the boomers go 'yeah...i remember that..'
and then use that to showcase the product..just a thought...
- exador0
stuff like this is important..
and learning how to come up with interesting ideas is what seperates the paint monkeys, that just open photoshop and throw down a few lines, some random small text and a weird icon and call it 'design'from folks that will end up making a name for themselves as creative thinkers...folks that can not only design and use the tools, but think of interesting ways of communicating an idea
- Creon0
i like the idea of a clean, small site. make it very easily read so the older folks know what's going on. It's almost like designing for kids in a way. but there are so many things yo can do to make it interesting from a designer viewpoint.
maybe some nice sound effects, and def have the phone the main focus.
- dconstrukt0
thanks guys.....the contrast thing is a really good idea.....concept wise, i just need to figure it out some more...
i want the site to tell a story to relate to the people but do so in a simple manner.
also i am having trouble coming up with a concept for a 6 page brochure for adobe acrobat, the target is the finanical industry, i have all the facts and benefits but i need to have a solid concept to execute.
thats the one thing about the school i attend, my teacher (who is very well known in the advertising field) wants us to have a solid concept and then concept the exectution, not just jump on the computer......he hates the computer......
any tips?
thanks a lot for taking the time to share. :o)
D
- fits0
I've fallen and can't get up.
- exador0
for the adobe pdf thing..think about why it was created...
the paperless office idea..
(concept could be a very futuristic style of design..welcome to the future today, kinda thing...like you're living in the jetsons age, all thanks to adobes pdf technology..or what adobe pdf has brought an end to..
moveable lead type...
big ass printing presses...
that sort of thing..
gutenbergs bible, brought to you online and in colour...
you could show with imagery the destruction of old and wornout concepts ..like lead type...
in favour of the new tech...thats how i would go with it...
now..
any more ideas, and i'll have to start charging you for em
;)cheers man
ex
- Bluejam0
...you could do a site that hinges on the proposition that 'you don't have to be young to have fun'...think about occasions and situations where (young) people use text messaging and replace with old people and their situations...someone already said bingo halls...
...you could do a site that hinges on the proposition that 'text messaging could save your life' from the point of view that old people could use mobile phones when it's an emergency, they've had an accident in their old age.
...you could do a site that hinges on the proposition that 'keepin' in touch with loved ones while you enjoy life'. Old people travel, they see the world, they relax and enjoy what's left of their lives. You could show how Grandma on a beach can text her daugther back in the city just to say 'hello'.
hope that helps.
- Bluejam0
As for the pdf brochure...
...the finance industry is fast paced, authoritive and dependant on up-to-date information.
Show how a text message can help in certain situations... breaking news at the stock market, setting up meetings...etc.
- dconstrukt0
we're getting there......i thank you all for the ideas.....
i dont quite understand how i will be able to build a mini site around these ideas though.....
the pdf thing sounds interesting......i like the idea of the "new office" getting rid of the old ways.........since its in the financial sector, the target for this brochure perhaps contrast the old ways of doing things vs the new.......
im still overwhelmed with this......help.
lol
Dave
- SLAZ0
all of those ideas sound good...
what about BIG PIXEL LETTERS...most old people can't read that good...or voive on text messages....an earphone for old people to listen to their text messages being read to them..
- dconstrukt0
thanks for the help guys......you really helped.
i am working on psd comps for the class all day today.....lets see how they come out.
i will work on the acrobat stuff tomorrow......use old photos of offices contrasted with futuristic elements......then inside gradually go more futuristic.......lets see how it comes out.
thanks.....keep em ideaz commin'
D
- zever0
sure hope you wont forget to post a link to the comps, uploaded somewhere, for us to discuss about!
g luck
- dconstrukt0
heres an update:
just met with the class....the layout was nice, but they said i was lacking a concept.
i was too conservative....he wants me to come up with a ton of wild and crazy ideas......
he said i am too logical with my concepting.......
its racking my brain. i am trying but i feel like i am so far off......
so right now if you have any ideas for CONCEPTS, lay it on me!
thanks.