concepts
concepts
Out of context: Reply #4
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- exador0
a campaign built around a couple of 80 year olds, old war buddies, text messaging each other for the 1st time in years...you can use a collage of old ww2 photos and contrast it with them now smiling and text messaging...
or the boomer generation, 2 buddies that met in woodstock, getting together for a some bands reunion tour, and text messaging each other the concert date..
or something around those lines..
contrast something historical..something that will connect the age of the target audience..like the moonlanding, or jfk....
not neccesarily those mind you..but something that makes all the boomers go 'yeah...i remember that..'
and then use that to showcase the product..just a thought...