New PacSun Site
New PacSun Site
Out of context: Reply #9
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- jbeddoes0
The usability studies covered a wide range of scenarios including checkout flow and an entire reorg of the data and application structure. The previous design we had (done by Juxt) proved to be very confusing and difficult to navigate by our average demo. The majority of the time spent on this project was political persuasion. That's what comes when working with a $20 million site for a $1.3 billion company, everyone wants a piece. Frankly, I'm happy we were able to launch with 75% of the content from our original concepts.