Ugly
Out of context: Reply #4
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Hmmm customers are not talking wallets you know. No wonder they will be a pain in the ass of you see them as stupid and ignorant.
Customers want the ugly options, because they have no clue what they really want. If you want them to buy good design you'll have to tell them what good design is.
I use two methods to do this. One is: making true eyecandy. Not the designers love this eyecandy, but the even the client will love this eyecandy. The other is: make your design really smart. Use a real concept (a theme is not a concept in this case) and read as much as you can on branding in order to explain that it helps and improves their brand. It really works.
If al else fails. Do the job from hell and hope the next client will have better taste :)