Fox News Redesigns
Fox News Redesigns
Out of context: Reply #19
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- helloperson0
"anything that represents your business needs to be 100%. do it or don't."
Regretably from my experience in the industry nothing is done that way. Everything is a battle for ratings because ratings are what determines the $$ from ad sales. Art directors and creative directiors have almost no say, what is most important are three things:
1. Ratings and Promotions
2. Cost Effectiveness
&
3. It MUST be done on time.
(No such thing as a missed deadline in news land. You often have a day at most to turnaround a fairly large broadcast project)