Portfolio examples (?)

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• Continuity2

  As a general guideline — along with any executions of a campaign I've worked on — I'll include the client's name, my role in the whole thing, the agency's name where I was when I worked on it, and a write-up.

  For the write-up, I try to keep it as brief as humanly possible (doesn't always happen, though), I include elements of the creative brief (speficially, challenge, insight, and objective), then I go on to describe the actual idea, and detail in which medium or media the campaign lived.

  This is also the information I look for when I'm screening candidate CVs and portfolios.

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  • I'd also like to add: don't overthink it too much beyond that.Continuity
  • Oh, I should also say that when I describe my idea, I make sure to clearly tie it back to the strategy (challenge/insight/o... and say why I feel thatContinuity
  • ... particular idea works, and why it answers the brief.Continuity
  • Thanks.. this helps.72339

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