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Out of context: Reply #2930

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  • Continuity4

    '×' and the self-important twats who use them, and think they're edgy in signifying a collaboration of some description with it.

    As in:

    BRAND × BRAND

    Real-world example (I'm not kidding, MB used to be a client of mine):

    Montblanc × Naruto

    It's so played out and fucking meaningless. Sick to the tits of seeing it.

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    • heh, I've not had any of these through the studio for a couple of years, so I'm guessing it's only edgy in the corporate sphere.Nairn
    • I did see one recently advertised on the side of a bus that really made me cringe though. Thankfully can't recall what it was. Sports Brand x Politics or sum't.Nairn
    • Yup. The final straw was some cunt in my LinkedIn feed posting MidJourney images today of a theoretical 'adidas × Wes Anderson' Gazelle sneakers. Ugh.Continuity
    • ^ I think I saw that silliness.CyBrainX
    • How about "Powered by"?CyBrainX
    • Oh fuck, yeah. 'Powered by' also needs a dickpunch.Continuity
    • would + not trigger you?monospaced
    • Yeah, I'm not a fan of that either, but I rarely see it. So it has that going for it.Continuity
    • Discord x QBNpalimpsest
    • Haha yup well said continuity this grated my nerves from the first second I saw it_niko
    • Lacoste x Netflixdmay
    • lol palifadein11
    • flol paliContinuity
    • On a sidenote, thank you for using the correct multiply symbol and not an xBaskerviIle
    • lol, how very QBN :)Nairn
    • I saw this way of showing two brands collaborating years ago in Japan, 15 years ago. You saw it everywhere and I used it a few times.shapesalad
    • fuck x youutopian
    • it's a nice way to co-brand in textdoesnotexist
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