Learning SEO
Out of context: Reply #8
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- trooperbill1
SEO Checklist - 1
Only 1 version of home page - check http https www non-www index.html, index.htm index.php index.asp index.aspx default.php default.asp default.aspx etc as well as rogue urls sub domains and demo sites that cause the home page to be found multiple times. a scan with screaming frog will find them on-site (depending on site size), copying and pasting a block of text from the home page into google will find the others.
301 every variation to the home page url given by Google (including with or without trailing slash) and set the www or non-www preference in webmaster tools by registering both versions and in one profile setting the preference.
elete or add a robots.txt file disallowing all robots on any sub domains
and if home page content is duplicated site-wide edit those pages. for duplicate content listing on 3rd party websites re-write your home page text to be unique.
if you want more let me know.