Apple
Apple
Out of context: Reply #1219
- Started
- Last post
- 3,604 Responses
- ernexbcn2
R&D:
"Over the past nine months, the company spent $7.475 billion on R&D — that compares to $5.847 billion over the same time period the previous year. And it’s part of a continued trend in the face of lowered revenues that points to a company looking to break out of a stagnation in innovation that has largely seen iteration on existing product categories over the last several years. Apple is spending more of its total revenue on research and development than it has in some years, pointing to a company that’s looking to shake things up once again."
- intriguing.inteliboy
- Spending more money because they don't have the ideas-man Jobs around anymore?nb
- Or because they just aren't coming up with anything good, so they're throwing money at the problem? I'm just speculating. Obviously nobody here knows.nb
- A lot of it is that they're simply scaling. A bigger company is going to spend more on everything, including R&D, as they expand into more areas.monospaced