Apple
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- utopian0
Former Apple designers say the company has lost 'the fundamental principles of good design'
Two early Apple designers have written a piece on Co.Design chastising Apple's new design direction, which they claim puts elegance and visual simplicity over understandability and ease of use. Bruce "Tog" Tognazzini, who was Apple's 66th employee and the writer of its first human interface guidelines, and Don Norman, Apple's user experience architect from 1993 to 1996, aren't holding back in the least.
"Apple is destroying design," the duo wrote, calling out their former employer for trading in the fundamental design principles the company once held for a new minimalistic approach. That new approach has manifested in a new font called San Fransisco, which many, including Norman and Tog consider to be too small:
- Hater's gonna hate.jmckinno
- What did Apple do in 93-96 that anyone can remember? Sounds like they got canned and are scratch for some publicityformed
- in my limited experience, Apple was never that good at user experience (iTunes, lack of drag/drop, etc.)formed
- They kinda pioneered dragging and dropping no?monospaced
- System 7 was amazingPupsipu
- Well, the UI was. The software wasn't.Pupsipu