'Logo' Question
'Logo' Question
Out of context: Reply #6
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- nylon0
Im using the word 'logo' on purpose...
A mark is created and sold to the client. No guidelines - nothing.
For example - way back when - Burt's Bees...
So Burt pays you $1000 for doing his 'logo' and he sells his products at markets etc.
Had you had known Burt was going to blow up - would you have charged him more?
Would you have charged him $1000 for the logo but then have say 'usage rights' in the contract?
Essentially - Im interested in your thoughts on 'usage' after the 'logo' has been delivered.
Thanks
- I'm of the opinion that the designer shouldn't in any way feel entitled to more money in the future simply because the brand became hugeset
- Charge what you're comfortable charging, move on and be proud that your work is so widely recognised.set
- In other words, charge sensibly and don't be an entitled cunt.set
- Usage rights for a logo?bainbridge
- good luck selling that to the clientFax_Benson
- I include usage rights in contracts, even for logos. Usually defined as "in perpetuity, unlimited" provided they don't resell since I claim authorship.hellobotto
- "Had you had known Burt was going to blow up - would you have charged him more?" Should clients ask for refunds if the brand built from a logo tanks? No and no.hellobotto