Client 180ºs
Out of context: Reply #6
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- vaxorcist0
Clients don't previsualize the way you do.
It's annoying to do, but at one design firm I worked at, we learned to show even screenshot demos on 2 very different laptops and an large screen monitor to show the client what different screens really mean.
I once read a study that said people scroll when they think there's something worth scrolling down to see, but click away if the "appetizer" doesn't seem to cause them to trust the "main course" below the scroll....
So... do you think your client may have seen the "compelling FPO photos" on your "larger screen" and suh, but when they replaced them with "less compelling, more corporate" photos,, and saw it on a smaller screen, the sub-conscious "holy shit this is not what I thought it was" moment takes over the clients mind?
We did once have a client who fixated on photos and colors in our demos and refused to make decisions until "we had all the final content" but he wouldn't give us some of the stuff to create final content "until he saw a working demo" .... it's unconscious i think..
- Accurate. Unfortunately I can't change the reality of their photo assets.aslip