Client 180ºs
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- aslip
We have this web project that started so perfect... Client loved the rebrand, web design, breezed through approvals of wireframes, layout & photo art direction. All smiles when they got to see the first staging site in action.
Now that their assets have taken place of the FPO's, they suddenly don't like the consistent photo treatment, then they open up about how they don't like the large (responsive) size of the imagery and graphics. They're now wanting to resize content throughout the whole site.
The most frustrating complaint to me (which I've heard before) is that they feel the landing image fills up too much vertical space and "people don't know to scroll down" to see more content. All the while, viewing on a tiny laptop on IE with a vertical viewing window under 470px.
How can you help a client that initially wants progress and change, but then suddenly wants to go back to the olden days of web, so they can cram their content into one viewable space.
Any others out there witnessed this scrollophobia?
- Bluejam0
make 'em read this
http://hugeinc.com/ideas/perspec…- Good find. Thx.aslip
- nicemoldero
- This would be fine until you look into the methodology of lack thereof. Unfortunately, this doesn't prove anything.studderine
- monospaced0
Put an arrow on there to indicate there's more content?
- aslip0
Thanks. Mentioned the arrow thing. I even used our agency site as an example of that... They didn't go for it.
- pressplay0
there’s tons of evidence in favour of your approach... hell, most people start to scroll before the page has even fully loaded... but if your client won’t listen to common sense, an experts opinion and statistically proven facts there’s little you can do I’m afraid... aggravated battery maybe?
- monNom0
Show it on an iPad.
- vaxorcist0
Clients don't previsualize the way you do.
It's annoying to do, but at one design firm I worked at, we learned to show even screenshot demos on 2 very different laptops and an large screen monitor to show the client what different screens really mean.
I once read a study that said people scroll when they think there's something worth scrolling down to see, but click away if the "appetizer" doesn't seem to cause them to trust the "main course" below the scroll....
So... do you think your client may have seen the "compelling FPO photos" on your "larger screen" and suh, but when they replaced them with "less compelling, more corporate" photos,, and saw it on a smaller screen, the sub-conscious "holy shit this is not what I thought it was" moment takes over the clients mind?
We did once have a client who fixated on photos and colors in our demos and refused to make decisions until "we had all the final content" but he wouldn't give us some of the stuff to create final content "until he saw a working demo" .... it's unconscious i think..
- Accurate. Unfortunately I can't change the reality of their photo assets.aslip
- i_monk0
Charge them for a redesign. That's what it is, so treat it as such.
- ArmandoEstrada0
Contracts+Scope+Approval Process = Pay More
- fate0
This happens a lot with designers who depend too much on having the prettiest, perfect assets and art to prop up their design. I'm just as guilty.
If a client has to supply assets, just assume they will be ass ugly.
- voiceof0
@bluejam - Have you seen any other articles that tackle this subject that you would recommend? There are a couple more results I would like to see. Such as how people responded with mostly textual content above "the fold" and how much their interest in the upper content influenced the desire to scroll. Did having relevant content at the top immediately make them click the link and never explore then home page? Did they continue exploring and mentally bookmark the link to return to it? Did they open the link in a tab and continue exploring the homepage etc....
Sorry about highjacking the thread.
- You can test this stuff yourself you know. do it youself in the office, or alternatively: https://usabilityhub…monNom
- cannonball19780
Ask them where their research shows that people don't scroll. When they provide that, then change your design.
- ArmandoEstrada0
Ask them what website THEY go to that they don't scroll. Scrolling is a fundamental part of the web. Thats like saying people who drive cars don't turn.
- omg0
Welcome to the post PC era
- doesnotexist0
yes
- slappy0
Setup heat mapping and then do some user testing. Something like crazyegg is easy to setup.
I have come up against this argument a bit, I just bring up heat maps showing that 99% of people scroll to see if there is more content, and the vast majority scroll down to the bottom of the page just to see whats there.
- < do you really have to do this shit to prove that people scroll. People scroll. People also poop and pay taxes.cannonball1978
- Once a stupid idea like "people won't scroll" takes hold, it's hard to dislodge without evidence.i_monk
- cannonball19780
Honestly, where does this garbage "people don't scroll" come from?
People don't scroll when they didn't want to go to your shitty brochureware advertising site. That's the only reason they don't scroll... when they don't stay at your site.
Where the fuck do these people come up with this shit. "People don't scroll." Fuck off and shut your whore mouth. I'm the expert and not you. People scroll. No more talky about the people donta scrolly.
- aslip0
Just checked back in. I like where this is going.