BRAND ?!

Out of context: Reply #3

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  • cannonball19780

    ^
    Acknowledge that it is largely driven by public perception. Therefore, more often than not it is better to be grown organically, rather than prescribed in a project launch. It's like growing a tree. Allowing a brand to happen and correcting it here and there allows for more touch points with the public and reinforces that it is not and should not be mandated as part of an executive decision.

    Company - "We, the company, are X Y and Z." Public - "Huh?"

    The above doesn't work as well as:

    Public - "They, the company, are Z Y and Z." Company "X and Y on what the public think is correct. We have to do better communicating Z."

    cannonball1978 0Permalink
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