Apple
Out of context: Reply #292
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Stock split is purely psychological. There is no 'real' value in it, just more stock valued at less. Generally, the price does increase because it is perceived as more "affordable", so a $100 stock is more accessible than a $400 stock price.
Purely psychological, but, historically, it does lead to higher prices (hence why they do it in the first place - even Berkshire B shares split not to long ago).
Is it "not to be missed out on", no one knows, if they did, it would be 10x what it is now and we are at all time highs (correct?). That's true for many, many stocks, though.
You can make arguments any way you like.Everyone wishes they bought something when it was pennies (I think our Apple guru, Mr. Mono, has plenty of stock bought at pennies compared to today's value). Investing wise, you have to separate what you "like" from what is a "good investment", otherwise you get bogged down with emotions (which is fine, as long as you recognize it - I kick myself for not buying Apple when it was $100, long ago, but pat myself on the back for buying Google and others).
If you want to make money, pay attention to a few companies that you understand (Buffet's famous criteria) and buy low, wait, then buy more on pull backs.
Every good company can perform, but we are at super, super highs for the overall market, which has me personally worried a little. Just too much froth - everything is "good".
I bough MS not long ago and its already up more than 20%, for example, but I have faith in their direction. Apple, as a company, will do great, but their stock is super valued, so I am hesitant to buy as an "investment".