Beats by Dre
Beats by Dre
Out of context: Reply #94
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- monospaced0
@formed, yeah, they could have "bought the best" if this had anything to do with getting great sound or speakers or headphones... but it's not. They did "buy the best" when it comes to the music industry. Dre and Jimmy are in the mix and have been for a long time, and their streaming offering, along with industry know-how, will help keep Apple in the business. This is more about Iovine's connections and insight, and how to keep Apple part of the music industry in general. They revolutionized it with iTunes and the iPod, but that's a dying tech. Streaming and personalized music services are the future, and this is what Apple's betting on.